Looking to create and send targeted email campaigns to your customers? Email marketing is a core part of your marketing strategy and needs to be done right. One of the key decisions you will need to make is selecting the best email marketing software for your needs. Here is a list of the top 6 email marketing software in the market.
This is one of the most robust email marketing software. It offers a free option that comes with segmentation, A/B testing, eye-catching templates, and so much more. With the paid option you get custom branded emails, analysis reports for a great price. The premium options range from $10 to $199 per month. MailChimp is a great option for new businesses looking for email marketing software. There is a free forever option with a limit of 2000 subscribers and 12,000 email every month. Overall, MailChimp is a all rounded email marketing software that’s feature-rich and user-friendly. Whether you’re looking to get started with email marketing or are just looking to increase conversations with reporting tools and scheduling, you can’t go wrong with MailChimp.
2. Constant Contact
This marketing software enables users to diversify their campaigns with surveys, promotions, and events. The platform offers a variety of email formats that are fairly priced and easy to use. If you’re looking to add variety to your email marketing campaigns, then you simply can’t go wrong with Constant Contact. The base plan starts at $20 and is limited to 500 subscribers. It comes with unlimited customer emails, lists for targeted campaigns, analytics, and hundreds of apps. Constant Contact is a great option for any business that needs basic email marketing. It also comes with world-class customer support to guide you every step of the way.
This is an email marketing software that’s tailored for e-commerce businesses. It helps increase conversion rates and plans range from $0 to $99 a month. Drip helps to target customers based on brand engagement, email interactions, and the possibility of conversion. The free version comes with a restriction of 100 subscribers. Drip features robust integration, automation, tracking, and reporting. These features are available for all plans. You can optimize list segmentation and boost your conversion rates by using advanced automation, tags and, personalized messages. Drips strongest selling point is its “Workflow” feature that allows users to simplify complex automation.
This software is designed by bloggers to cater to the huge blogger market. ConvertKit is a subscriber-centric email marketing software that helps increase conversions. It features unlimited, customizable forms, automation, tags, and segmentation tools. If you have a blog, then this is probably one of the solutions you should consider. Pricing starts at $30 a month.
This software offers email marketing packages ranging from $9 to $229 per month. It comes with advanced personalization tools to help increase your conversion rates. It has an intuitive and easy to use interface with customized tools and excellent support. Overall, Active Campaign comes with robust features at a great price.
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