how to optimize images for SEO

5 Tips to Improve SEO for Images

Do you realize images are just as important for SEO as text and keywords? Not only do they play a key role in improving user experience, but they can also help you gain an edge over your competition on the SERPs. A user is unlikely to stay on your page if they click through and find nothing but text on a white background. It so happens that user experience is a big part of the Google algorithm and this is why it monitors user behavior. Here are some tips on how to optimize images for SEO.

1.      High Quality and Relevant

High Quality and Relevant
Credit: Pixabay

You don’t want to use an image that is unrelated to the content on the page. This is because it will confuse your visitors and cause them to leave the page thinking it’s not what they were looking for. Using poor quality images, on the other hand, will make your page look unprofessional. Select your images carefully and make a point of using only high-quality images.

2.      Custom Filenames

Custom Filenames
Credit: Pixabay

This is probably the easiest step and many people fail to do it. Rename all your images to something that’s relevant to the target page and include your target keywords. While most visitors won’t see the filename, search engines will gather this information and use it to determine what the page is about.

3.      Alt. Tags

Alt. Tags
Credit: Pixabay

Just like filenames, search engine crawlers also see the alt tags used in images. Add some alt text for every image added to your website. This is what will show up in case your image fails to load giving the user an idea of what the image was about. The text also gives search engines an idea of what the page is all about. This is how to optimize images for SEO.

4.      Quality vs Size

Quality vs Size
Credit: Pixabay

The higher the quality of the image, the bigger it’s size. Using very big images will tend to slow down your site since they can take a while to load. A slow loading site is bad for user experience and SEO by extension. For this reason, you need to strike a balance between image size and quality. You can fiddle with the size of the image by using image processing software or compress the file size using tools such as JPEGmini and TingPNG.

5.      File Type

File Type
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JPG is the most popular image file type used online due to its small file size. It is also widely supported. However, image quality isn’t nearly as good as PNG and does not support transparent backgrounds. The downside with PNG is its larger file sizes. GIF doesn’t support as wide a color range as PNG and JPG but works well for simpler images. Remember that load times and image quality will affect your SEO efforts so make sure to strike the right balance when selecting image file types.

6.      Host the Images on Your Site

image hosting
Credit: Pixabay

It’s tempting to host your images with a 3rd party in a bid to save on space on your website. However, this can be risky. Whenever the 3rd party is overloaded with traffic, your site speed will tend to suffer. Instead of taking this route, you should instead go with a reliable hosting provider to guarantee speed and uptimes that will keep your website running smoothly most of the time. Talk to an SEO Expert at www.seovancouver.ca to recommend a reliable hosting provider.

how to choose an SEO company

How to Get the Right SEO Service Provider

Getting the right SEO service provider is one of the most important decisions you might ever have to make for your business. It could mean the difference between success and utter failure. Not everyone in the SEO industry is to be trusted as it’s riddled with charlatans and half-truth merchants. Therefore, you need to be vigilant during your search for an SEO company.  Here are some tips on how to choose an SEO company.

1.     Understand the Basics

Understand the Basics
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Before you start looking for an SEO firm, you first need to invest a bit of time learning the basics of SEO. By understanding the basics, you are better placed to make informed decisions when assessing whether an SEO firm is best qualified to offer the services you need. You will be able to ask the right questions and spot practitioners who overpromise.

2.     Do Not Go for a Company That Promises the Number One Spot

 Do Not Go for a Company That Promises the Number One Spot
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You have definitely come across spam emails from SEO consultants who promise to make your website rank number one on Google. No SEO expert can guarantee the top spot on Google search results. There are numerous factors that determine how a website is ranked. A reputable SEO firm will not promise such results and will instead give you a realistic idea of what results you should expect as well as what can be done to improve the results over time.

3.     Inquire About the Process

Inquire About the Process
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Only start talking to practitioners after you’ve done your research and understood what is required to get your site performing well on the SERPs. Ask the SEO expert about the process they intend to use for your business. A trustworthy professional will talk about factors such as competitor analysis and keyword research. They will also talk about building backlinks and on-site optimization. The professionals at www.seovancouver.ca advise against going for SEO consultants who buy links and depend on keyword stuffing in an attempt to game the system.

4.     Learn About Their Reporting

Learn About Their Reporting
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While it may take time for you to see the results you expect with SEO, you also need to work with an SEO firm that has a reporting system that makes it possible for you to track the progress of your SEO strategy. Ask the firm what type of reporting they provide and what parameters they use to measure the success of your process. A good company will offer regular updates on the progress of your SEO project.

5.     Ask About the Results They Have Achieved With Other Clients

Ask About the Results They Have Achieved With Other Clients
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Unlike in other fields such as graphic design or copywriting, it is not possible for SEO professionals to create portfolios on their previous projects and their success.  What an SEO professional can offer is a demonstration of results yielded by their process. They should be able to show changes in rankings and increased traffic. Ask for case studies or client testimonials to know how the precious clients liked working with them.

low budget marketing ideas

5 Marketing Strategies That Work For the Business Owner on a Budget

When considering starting a business, you need to figure out how to edge out the competition. One of the ways to do this is to spend a good chunk of money on marketing. However, this is a huge ask for small business since money is always tight. As an alternative, business owners can opt to use a more strategic approach where they don’t have to spend too much to get the word out on their business. Here are some low budget marketing ideas that won’t cost an arm and a leg.

1.     Marketing Through Online Directories

Marketing Through Online Directories

Directory marketing is part of the reason online marketing is as successful as it is today. Big companies such as Yelp and Google Review rely on digital marketing heavily. They make use of an information database that allows online users from anywhere in the world to search for any type of business. Registering in these directories makes it possible for your clients to easily find your business. This is a marketing strategy that is free and available.

2.     Marketing Through Content Creation

Marketing Through Content Creation
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There are many ways to use content marketing and all of them do not require a significant investment. The easiest way to market your brand is by starting and managing a blog on your site. Ensure you add new content to your blog every few days or weeks. This content needs to be informative and valuable to your target market.

When it comes to content marketing, you need to make good use of images, videos, and infographics. All these are media content with the ability to build your brand’s reputation, compliment your other marketing strategies, and increase your inbound traffic.

3.     Marketing by Email

Marketing by Email
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This is one of the most successful low budget marketing ideas. At least one-third of Americans check their email every day with an additional 39% checking their email at least 3 times each day. Email marketing is not only affordable but also records a high return on investment when it is done right. The key is to get the email marketing fundamentals right and to understand your audience. When done correctly, it can be the most beneficial form of marketing for any business.

4.     Social Media Marketing

Social Media Marketing
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Today, it is not possible to read up on marketing without coming across the importance of social media.  The use of social media has led to the growth of marketing opportunities which were hitherto unavailable to small business owners. You can launch a business and immediately sell it to the world with very little money spent.  Therefore, having a social media presence for your business is paramount. It presents an opportunity to do free marketing and to reach millions of users each day. Consider starting a Facebook fan page, an Instagram account, and a verified Twitter account to be able to make the most out of your social media marketing efforts.

5.     Visual Marketing

Visual Marketing
Credit: Pixabay

Visuals can make a huge difference in the way your customers view your business.  With visual marketing, you can decide the kind of impression you want your business to give. You can create a welcoming video for your visitors to introduce your brand to them. Ensure that you communicate your business story effectively to make it easy for people to relate to it. According to www.seotoronto.company, visual marketing is a low-cost method that can offer excellent results.

 

 

5 Ways Email Marketing Automation Can Help Your Business

Email is a critical component of any inbound marketing strategy. It usually involves sending automated emails to potential clients in a bid to turn them into paying customers. Therefore, email automation workflows are very important for any inbound strategy. Here are the best benefits of email marketing automation for your business.

1.      It Is Automatic

It Is Automatic
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Email workflows best benefit is the fact that they are automatic. Once set up, you have the chance to choose a specific area to trigger the workflow. This way, you do not need someone to always be there to click on send for your emails to be sent, the automated service does this for you and works around the clock.

2.      Nurture Leads

Nurture Leads
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Email workflows are created to help in nurturing leads. Most businesses have a sales team that is tasked with following up on leads before they go cold. Sometimes, these leads are not ready to engage with a business. Therefore, having a salesperson contact them is considered to be a bother. With email workflows, the business can nurture leads by sending helpful information to the client via email.  If the recipient finds the emails interesting and engaging, they will personally approach your sales team.

3.      Your Sales Team Benefits

Your Sales Team Benefits
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One of the most important benefits of email marketing automation is the fact that your sales team also benefits. Due to the client nurturing abilities of the automated email system, your sales team gets data on the info or emails the potential client is engaging with most. With this data, your sales team can tell whether or not a client is interested in engaging with your products or services. There are some email automation tools that send alerts to the sales team whenever a lead engages with the email or content sent to them. For instance, it will notify the team whenever a lead completed filling a demo form, which shows that they are ready to be approached by your business.

4.      Creating of Relevance to the Email Recipient

Creating of Relevance to the Email Recipient
Credit: Pixabay

It is important to ensure that the emails are completely relevant to the recipient when planning the email workflows. The last thing you want is to send out tons of irrelevant emails to potential business leads. This only makes most people unsubscribe from your service. You’ll get more leads by making your emails align with the interests of the recipient.

5.      Increasing Brand Awareness

Increasing Brand Awareness
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Whenever relevant and helpful information is sent to a lead, they develop a greater awareness and understanding of your business. You can ensure that your brand is etched in your recipient’s mind by consistently sending out helpful information to them. This way, they will be more willing to engage with your brand when the time comes for your sales team to reach out. Email marketing automation ensures that relevant data is sent out to potential clients consistently to create brand awareness.

You can go to www.seotoronto.company for more tips on how email marketing automation can benefit your business and how you can do it right.

best email marketing software

5 Best Email Marketing Software for 2018

Looking to create and send targeted email campaigns to your customers? Email marketing is a core part of your marketing strategy and needs to be done right. One of the key decisions you will need to make is selecting the best email marketing software for your needs. Here is a list of the top 6 email marketing software in the market.

1.      MailChimp

This is one of the most robust email marketing software. It offers a free option that comes with segmentation, A/B testing, eye-catching templates, and so much more. With the paid option you get custom branded emails, analysis reports for a great price. The premium options range from $10 to $199 per month.   MailChimp is a great option for new businesses looking for email marketing software. There is a free forever option with a limit of 2000 subscribers and 12,000 email every month. Overall, MailChimp is a all rounded email marketing software that’s feature-rich and user-friendly. Whether you’re looking to get started with email marketing or are just looking to increase conversations with reporting tools and scheduling, you can’t go wrong with MailChimp.

2.      Constant Contact

This marketing software enables users to diversify their campaigns with surveys, promotions, and events. The platform offers a variety of email formats that are fairly priced and easy to use. If you’re looking to add variety to your email marketing campaigns, then you simply can’t go wrong with Constant Contact. The base plan starts at $20 and is limited to 500 subscribers. It comes with unlimited customer emails, lists for targeted campaigns, analytics, and hundreds of apps. Constant Contact is a great option for any business that needs basic email marketing. It also comes with world-class customer support to guide you every step of the way.

3.      Drip

This is an email marketing software that’s tailored for e-commerce businesses. It helps increase conversion rates and plans range from $0 to $99 a month. Drip helps to target customers based on brand engagement, email interactions, and the possibility of conversion. The free version comes with a restriction of 100 subscribers. Drip features robust integration, automation, tracking, and reporting. These features are available for all plans. You can optimize list segmentation and boost your conversion rates by using advanced automation, tags and, personalized messages. Drips strongest selling point is its “Workflow” feature that allows users to simplify complex automation.

4.      ConvertKit

This software is designed by bloggers to cater to the huge blogger market. ConvertKit is a subscriber-centric email marketing software that helps increase conversions. It features unlimited, customizable forms, automation, tags, and segmentation tools. If you have a blog, then this is probably one of the solutions you should consider. Pricing starts at $30 a month.

5.      ActiveCampaign

This software offers email marketing packages ranging from $9 to $229 per month. It comes with advanced personalization tools to help increase your conversion rates. It has an intuitive and easy to use interface with customized tools and excellent support. Overall, Active Campaign comes with robust features at a great price.

For some amazing tips to help you boost your email marketing conversion rates, talk to the experts at www.seovancouver.ca.