of using social media to drive traffic to your website

How to Use Social Networks to Increase Blog Traffic

Social media platforms have grown to become an important part of any online marketing campaign. People spend more time on their social media pages than on any other platforms online. Therefore, if you want your content to reach as many people are possible, you cannot overlook the importance of having a social media presence.

While social media marketing may seem easy and straightforward, there is a bit of work that should go into your campaigns if you want results. Here are effective ways of using social media to drive traffic to your website.

1.     Come Up With Content on a Regular Basis

Come Up With Content on a Regular Basis
Credit: Pixabay

Having a blog that has not been updated in ages is one of the easiest ways to lose followers. How often you update your content shows your followers just how committed you are to your blog. People like consistency so you need to ensure that you always have fresh content for your readers. With fresh and helpful content, you can be sure to grow your traffic over time.

2.     Use Catchy Headlines

Use Catchy Headlines
Credit: Pixabay

When using social media to drive traffic to your website, one way to get your blog noticed is by using catchy blog headlines. When people are looking for content online, they will mostly click on headlines that appeal to them. If your blogs are not getting as much traffic as you anticipated, you need to consider changing your headlines.

3.     Know the Best Time to Post

Know the Best Time to Post
Credit: Pixabay

To get as many people to read your blog as possible, you need to know the best time to post your blogs. Find out when most of your readers are online and make a point of posting your content at this time. For instance, if your target audience is teenagers, it is best to post your blog outside the school hours to ensure you get as much traffic as possible.

4.     Use Social Media Buttons

 Use Social Media Buttons
Credit: Pixabay

You should have social media sharing buttons on your blog. People are more likely to read a blog if it is shared by someone they know. Social media buttons make it easy for your readers to share your content with their followers. This is one of the easiest ways to increase your following.

5.     Share the Blogs Multiple Times

Share the Blogs Multiple Times
Credit: Pixabay

Some bloggers will try to avoid sharing the same blog numerous times as it feels like over advertising or spamming. While this may make sense, the marketing pros at www.seotoronto.company suggest that you share a previous post a week or two after it was first published. This is especially ideal if the blog you are sharing received a lot of buzz the first time it was posted.

6.     Use Images

use images
Credit: Pixabay

A well-placed image can do wonders for your blog. Whether it is an illustration relating to your blog content or graphs, it is important to include something visual in your content. This is the best way to catch the attention of your readers. You are more likely to attract people to your blog when you use images as opposed to just plain text. The images used on your blog should appear on your social media feed when you share the post. This is how to drive website traffic with social media.

best email marketing software

5 Best Email Marketing Software for 2018

Looking to create and send targeted email campaigns to your customers? Email marketing is a core part of your marketing strategy and needs to be done right. One of the key decisions you will need to make is selecting the best email marketing software for your needs. Here is a list of the top 6 email marketing software in the market.

1.      MailChimp

This is one of the most robust email marketing software. It offers a free option that comes with segmentation, A/B testing, eye-catching templates, and so much more. With the paid option you get custom branded emails, analysis reports for a great price. The premium options range from $10 to $199 per month.   MailChimp is a great option for new businesses looking for email marketing software. There is a free forever option with a limit of 2000 subscribers and 12,000 email every month. Overall, MailChimp is a all rounded email marketing software that’s feature-rich and user-friendly. Whether you’re looking to get started with email marketing or are just looking to increase conversations with reporting tools and scheduling, you can’t go wrong with MailChimp.

2.      Constant Contact

This marketing software enables users to diversify their campaigns with surveys, promotions, and events. The platform offers a variety of email formats that are fairly priced and easy to use. If you’re looking to add variety to your email marketing campaigns, then you simply can’t go wrong with Constant Contact. The base plan starts at $20 and is limited to 500 subscribers. It comes with unlimited customer emails, lists for targeted campaigns, analytics, and hundreds of apps. Constant Contact is a great option for any business that needs basic email marketing. It also comes with world-class customer support to guide you every step of the way.

3.      Drip

This is an email marketing software that’s tailored for e-commerce businesses. It helps increase conversion rates and plans range from $0 to $99 a month. Drip helps to target customers based on brand engagement, email interactions, and the possibility of conversion. The free version comes with a restriction of 100 subscribers. Drip features robust integration, automation, tracking, and reporting. These features are available for all plans. You can optimize list segmentation and boost your conversion rates by using advanced automation, tags and, personalized messages. Drips strongest selling point is its “Workflow” feature that allows users to simplify complex automation.

4.      ConvertKit

This software is designed by bloggers to cater to the huge blogger market. ConvertKit is a subscriber-centric email marketing software that helps increase conversions. It features unlimited, customizable forms, automation, tags, and segmentation tools. If you have a blog, then this is probably one of the solutions you should consider. Pricing starts at $30 a month.

5.      ActiveCampaign

This software offers email marketing packages ranging from $9 to $229 per month. It comes with advanced personalization tools to help increase your conversion rates. It has an intuitive and easy to use interface with customized tools and excellent support. Overall, Active Campaign comes with robust features at a great price.

For some amazing tips to help you boost your email marketing conversion rates, talk to the experts at www.seovancouver.ca.