of using social media to drive traffic to your website

How to Use Social Networks to Increase Blog Traffic

Social media platforms have grown to become an important part of any online marketing campaign. People spend more time on their social media pages than on any other platforms online. Therefore, if you want your content to reach as many people are possible, you cannot overlook the importance of having a social media presence.

While social media marketing may seem easy and straightforward, there is a bit of work that should go into your campaigns if you want results. Here are effective ways of using social media to drive traffic to your website.

1.     Come Up With Content on a Regular Basis

Come Up With Content on a Regular Basis
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Having a blog that has not been updated in ages is one of the easiest ways to lose followers. How often you update your content shows your followers just how committed you are to your blog. People like consistency so you need to ensure that you always have fresh content for your readers. With fresh and helpful content, you can be sure to grow your traffic over time.

2.     Use Catchy Headlines

Use Catchy Headlines
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When using social media to drive traffic to your website, one way to get your blog noticed is by using catchy blog headlines. When people are looking for content online, they will mostly click on headlines that appeal to them. If your blogs are not getting as much traffic as you anticipated, you need to consider changing your headlines.

3.     Know the Best Time to Post

Know the Best Time to Post
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To get as many people to read your blog as possible, you need to know the best time to post your blogs. Find out when most of your readers are online and make a point of posting your content at this time. For instance, if your target audience is teenagers, it is best to post your blog outside the school hours to ensure you get as much traffic as possible.

4.     Use Social Media Buttons

 Use Social Media Buttons
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You should have social media sharing buttons on your blog. People are more likely to read a blog if it is shared by someone they know. Social media buttons make it easy for your readers to share your content with their followers. This is one of the easiest ways to increase your following.

5.     Share the Blogs Multiple Times

Share the Blogs Multiple Times
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Some bloggers will try to avoid sharing the same blog numerous times as it feels like over advertising or spamming. While this may make sense, the marketing pros at www.seotoronto.company suggest that you share a previous post a week or two after it was first published. This is especially ideal if the blog you are sharing received a lot of buzz the first time it was posted.

6.     Use Images

use images
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A well-placed image can do wonders for your blog. Whether it is an illustration relating to your blog content or graphs, it is important to include something visual in your content. This is the best way to catch the attention of your readers. You are more likely to attract people to your blog when you use images as opposed to just plain text. The images used on your blog should appear on your social media feed when you share the post. This is how to drive website traffic with social media.

low budget marketing ideas

5 Marketing Strategies That Work For the Business Owner on a Budget

When considering starting a business, you need to figure out how to edge out the competition. One of the ways to do this is to spend a good chunk of money on marketing. However, this is a huge ask for small business since money is always tight. As an alternative, business owners can opt to use a more strategic approach where they don’t have to spend too much to get the word out on their business. Here are some low budget marketing ideas that won’t cost an arm and a leg.

1.     Marketing Through Online Directories

Marketing Through Online Directories

Directory marketing is part of the reason online marketing is as successful as it is today. Big companies such as Yelp and Google Review rely on digital marketing heavily. They make use of an information database that allows online users from anywhere in the world to search for any type of business. Registering in these directories makes it possible for your clients to easily find your business. This is a marketing strategy that is free and available.

2.     Marketing Through Content Creation

Marketing Through Content Creation
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There are many ways to use content marketing and all of them do not require a significant investment. The easiest way to market your brand is by starting and managing a blog on your site. Ensure you add new content to your blog every few days or weeks. This content needs to be informative and valuable to your target market.

When it comes to content marketing, you need to make good use of images, videos, and infographics. All these are media content with the ability to build your brand’s reputation, compliment your other marketing strategies, and increase your inbound traffic.

3.     Marketing by Email

Marketing by Email
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This is one of the most successful low budget marketing ideas. At least one-third of Americans check their email every day with an additional 39% checking their email at least 3 times each day. Email marketing is not only affordable but also records a high return on investment when it is done right. The key is to get the email marketing fundamentals right and to understand your audience. When done correctly, it can be the most beneficial form of marketing for any business.

4.     Social Media Marketing

Social Media Marketing
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Today, it is not possible to read up on marketing without coming across the importance of social media.  The use of social media has led to the growth of marketing opportunities which were hitherto unavailable to small business owners. You can launch a business and immediately sell it to the world with very little money spent.  Therefore, having a social media presence for your business is paramount. It presents an opportunity to do free marketing and to reach millions of users each day. Consider starting a Facebook fan page, an Instagram account, and a verified Twitter account to be able to make the most out of your social media marketing efforts.

5.     Visual Marketing

Visual Marketing
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Visuals can make a huge difference in the way your customers view your business.  With visual marketing, you can decide the kind of impression you want your business to give. You can create a welcoming video for your visitors to introduce your brand to them. Ensure that you communicate your business story effectively to make it easy for people to relate to it. According to www.seotoronto.company, visual marketing is a low-cost method that can offer excellent results.