5 Tips to Improve SEO for Images

Do you realize images are just as important for SEO as text and keywords? Not only do they play a key role in improving user experience, but they can also help you gain an edge over your competition on the SERPs. A user is unlikely to stay on your page if they click through and find nothing but text on a white background. It so happens that user experience is a big part of the Google algorithm and this is why it monitors user behavior. Here are some tips on how to optimize images for SEO.

1.      High Quality and Relevant

High Quality and Relevant
Credit: Pixabay

You don’t want to use an image that is unrelated to the content on the page. This is because it will confuse your visitors and cause them to leave the page thinking it’s not what they were looking for. Using poor quality images, on the other hand, will make your page look unprofessional. Select your images carefully and make a point of using only high-quality images.

2.      Custom Filenames

Custom Filenames
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This is probably the easiest step and many people fail to do it. Rename all your images to something that’s relevant to the target page and include your target keywords. While most visitors won’t see the filename, search engines will gather this information and use it to determine what the page is about.

3.      Alt. Tags

Alt. Tags
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Just like filenames, search engine crawlers also see the alt tags used in images. Add some alt text for every image added to your website. This is what will show up in case your image fails to load giving the user an idea of what the image was about. The text also gives search engines an idea of what the page is all about. This is how to optimize images for SEO.

4.      Quality vs Size

Quality vs Size
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The higher the quality of the image, the bigger it’s size. Using very big images will tend to slow down your site since they can take a while to load. A slow loading site is bad for user experience and SEO by extension. For this reason, you need to strike a balance between image size and quality. You can fiddle with the size of the image by using image processing software or compress the file size using tools such as JPEGmini and TingPNG.

5.      File Type

File Type
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JPG is the most popular image file type used online due to its small file size. It is also widely supported. However, image quality isn’t nearly as good as PNG and does not support transparent backgrounds. The downside with PNG is its larger file sizes. GIF doesn’t support as wide a color range as PNG and JPG but works well for simpler images. Remember that load times and image quality will affect your SEO efforts so make sure to strike the right balance when selecting image file types.

6.      Host the Images on Your Site

image hosting
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It’s tempting to host your images with a 3rd party in a bid to save on space on your website. However, this can be risky. Whenever the 3rd party is overloaded with traffic, your site speed will tend to suffer. Instead of taking this route, you should instead go with a reliable hosting provider to guarantee speed and uptimes that will keep your website running smoothly most of the time. Talk to an SEO Expert at www.seovancouver.ca to recommend a reliable hosting provider.

How to Get the Right SEO Service Provider

Getting the right SEO service provider is one of the most important decisions you might ever have to make for your business. It could mean the difference between success and utter failure. Not everyone in the SEO industry is to be trusted as it’s riddled with charlatans and half-truth merchants. Therefore, you need to be vigilant during your search for an SEO company.  Here are some tips on how to choose an SEO company.

1.     Understand the Basics

Understand the Basics
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Before you start looking for an SEO firm, you first need to invest a bit of time learning the basics of SEO. By understanding the basics, you are better placed to make informed decisions when assessing whether an SEO firm is best qualified to offer the services you need. You will be able to ask the right questions and spot practitioners who overpromise.

2.     Do Not Go for a Company That Promises the Number One Spot

 Do Not Go for a Company That Promises the Number One Spot
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You have definitely come across spam emails from SEO consultants who promise to make your website rank number one on Google. No SEO expert can guarantee the top spot on Google search results. There are numerous factors that determine how a website is ranked. A reputable SEO firm will not promise such results and will instead give you a realistic idea of what results you should expect as well as what can be done to improve the results over time.

3.     Inquire About the Process

Inquire About the Process
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Only start talking to practitioners after you’ve done your research and understood what is required to get your site performing well on the SERPs. Ask the SEO expert about the process they intend to use for your business. A trustworthy professional will talk about factors such as competitor analysis and keyword research. They will also talk about building backlinks and on-site optimization. The professionals at www.seovancouver.ca advise against going for SEO consultants who buy links and depend on keyword stuffing in an attempt to game the system.

4.     Learn About Their Reporting

Learn About Their Reporting
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While it may take time for you to see the results you expect with SEO, you also need to work with an SEO firm that has a reporting system that makes it possible for you to track the progress of your SEO strategy. Ask the firm what type of reporting they provide and what parameters they use to measure the success of your process. A good company will offer regular updates on the progress of your SEO project.

5.     Ask About the Results They Have Achieved With Other Clients

Ask About the Results They Have Achieved With Other Clients
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Unlike in other fields such as graphic design or copywriting, it is not possible for SEO professionals to create portfolios on their previous projects and their success.  What an SEO professional can offer is a demonstration of results yielded by their process. They should be able to show changes in rankings and increased traffic. Ask for case studies or client testimonials to know how the precious clients liked working with them.